Most people wouldn’t associate fashion with San Diego. We have surf, sand, tank tops, bros, and hipsters. The world of high fashion art simply does not calculate with our laid back existence; and yet we have the La Jolla Fashion Film Festival – a gathering of fashion filmmakers and visual artists showcasing some of the world’s most chic and glamorously weird films. One would think this festival is more suited for the likes of New York City; yet somehow La Jolla has acquired this festival, and I am proud to say that this weekend San Diego transforms into a mini fashion capital!
In its third year, the La Jolla Fashion Film Festival (or LJFFF #3) is here to set it straight that fashion film encompasses more than just fashion. Though they are not huge cinematic features, fashion films are both entertaining and insightful film shorts, depicting the unique quirks of the arts industry, and the people who live and dream it. Seminars led by some of fashion film’s top professionals, guests including the likes of Marius Troy (founder of fashion photography blog, Ben Trovato Blog), and screenings from names such as Chanel’s Karl Lagerfeld – help construct, dissect, and reassemble the fashion film.
The La Jolla Fashion Film Festival starts TODAY and continues on to Saturday at the Museum of Contemporary Art La Jolla. For a schedule of events and more information, please visit www.ljfff.com. Tickets for LJFFF #3 may be purchased here.
Each night will consist of 20 short films, and to help set you in the mood of this weekend – I leave you with Dominique Palombo’s “Move,” awarded “Best Picture” and “Best Music” at 2011′s LJFF.