(ID PREVIEW) IDENTITY Festival – Chula Vista 9/2/2011

Summer is finally winding down to a close, the books are being re-opened for a new school year, and the nights are starting earlier and earlier (can’t complain, more time to party!). But with winter looming foggily in our future, we must find ways to stay upbeat and fight the gloom. Luckily there’s a light up ahead! IDENTITY FESTIVAL is almost upon us! An end of the summer party of massive proportion, the roving festival takes its spot in sunny San Diego on September 2nd. While it’s the 16th stop on the tour, don’t frown! The DJs have just been warming up especially for us :) And with three stages to be set-up at the Cricket Wireless Amphitheatre hosting genres spanning everything from progressive house, hard hitting dubstep, pulsating drum ‘n’ bass, and even minimal beat techno, you won’t want to be stuck outside the fence for this one. Now some of you were able to snag the limited amount of $20 tickets last month, but for the rest, you can still buy tickets here.

WHO TO EXPECT

Kaskade / Steve Aoki / Pretty Lights / The Crystal Method / Datsik / Holy Ghost! / Le Castle Vania / Nero / Afrojack / White Shadow / LA Riots / Nervo / Riotgear / Doorly / Marshall Barnes / Figo / Hercules and Love Affair / Afrobeta / The Eye / Jessie and the Toy Boys / The Disco Biscuits / Booka Shade

I could seriously stop writing right there… do you really need more reason to go??

IF YOU NEED ANY MORE PERSUASION

Pictures from the third stop on the IDENTITY tour are up, courtesy of The Cobra Snake

ARTISTS YOU SHOULD NOT MISS

Nero

The UK duo Nero have seen a steady rise to fame since their formation in 2004, with their single “Promises” climbing all the way to #1 on the UK charts. They recently released their debut album, Welcome Reality, on Chase and Status‘ MTA Records.

Nero – New Life

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Nero – Scorpions

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Le Castle Vania

Fresh out of Atlanta, Le Castle Vania‘s style represents the rock side of electro. There’s nothing soft about this kid who remixes everything from Designer Drugs to Fukkk Offf.

Le Castle Vania – Nobody Gets Out Alive!

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Steve Aoki

Founder of Dim Mak Records (which has signed The Bloody Beetroots, MSTRKRFT, Mustard Pimp, + more), Steve Aoki is a UCSB graduate who does 25 foot stage dives… regularly. Need I say more?

Weezer – (If You’re Wondering If I Want You To) I Want You To (Steve Aoki Remix)

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LA Riots

Those of you who attended The Sun God Festival last semester know that Fools Gold artists LA Riots throw down at festivals. And I’m pretty convinced that they never stop touring. Ever.

Tai – Paradise Poltergeist feat. Steve Aoki (LA Riots Remix)

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Afrojack

I still haven’t seen him live, but rumor is that he TORE APART EDC.

Duck Sauce – Barbra Streisand (Afrojack Meaty Mix)

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Kaskade

One of a few world-renowned DJ’s who finds residency at Marquee Nightclub in Las Vegas, American born Kaskade has seen numerous album releases and countless remixes spanning everything from Beyoncé to Skrillex. His name has been scattered on Billboard’s Hot Dance charts, most notably with his releases “Angel On My Shoulder” and “Move for Me”.

Empire of the Sun – Walking On A Dream (Kaskade Remix)

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Pretty Lights

Pretty Lights name is derived from a Pink Floyd poster that read, “Come and watch the pretty lights!”, and the influence definitely shows through his somewhat minimal beats that bring out the delicacy in electronic dance music. Having dropped out of UC Boulder his freshman year, he began opening for acts including STS9, which brought him to fame. 2010 was his breakout year, where he played at Coachella, Ultra, Nocturnal, Electric Zoo, Outside Lands, and many more large festivals worldwide.

Pretty Lights – Still Night

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The Crystal Method

Made up of Ken Jordan and Scott Kirkland, The Crystal Method was signed to Outpost Records in 1996 and released their first album Vegas in 1997. The album quickly climbed to #92 on the Billboard 200 before it went gold, and later platinum. Their single “Born Too Slow” was released in 2003 and sold 25,000 copies in its first week.

Daft Punk – The Grid (The Crystal Method Remix)

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MORE ID//MIXSTER PICKS

Audiofly feat. Flora – 6 Degrees (Booka Shade Remix)

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Booka Shade – Mandarin Girl

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Holy Ghost! – Some Children

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Buy your tickets for ID fest now before they sell out!
Purchase Tickets

TRANSPORTATION:

Party Naked has an awesome deal going on for PARTY BUSES to and from the event. For both an event ticket and transportation is $65, or just $25 for transportation alone! And both ticket prices include alcohol on the bus! (!!!)
RSVP here on their event page for more info and to reserve your spot on the bus!

By: Spencer Handly

Photo Courtesy of: The Cobra Snake