- The OFFICIAL Guide to the San Diego Electronic Music & Technology Conference-
-Updated Daily with Breaking News & Conference Announcements-
***
The Hard Rock Hotel San Diego
September 16th & 17th
2010
Presented By:
San Diego Electronic Music Initiative (SDEMI)
TheMixster.com
&
University of California: San Diego (UCSD)
The Hard Rock Hotel San Diego
***
The What’s What: OK. So, we’ve decided to take on a pretty big undertaking. And by big, I mean a MASSIVE undertaking: Over just the last four months we have been working, around the clock day and night (they just seem to blend together now…) to put together San Diego’s very FIRST, EVER — Electronic Music and Technology Conference; or what we like to call: SDMTCv.1
You may or may not be thinking to yourselves at this very moment: WHAT THE %&*^ WERE YOU THINKING?!?!?!?!?!?!
Well, we don’t blame you. However, this is how we see it:
San Diego is now, more than ever, ready for this: Our very own electronic music scene locally, has been blossoming with hopeful sprouts of talent the past five years. And in merely just two years time, our quaint garden of talent began to incline, and then, all of a sudden, it rapidly-flourished; growing into a full-blown jungle, teeming with innumerable new colorful, and bright species, vociferously- spanning corner to corner across the entire city, revealing new hidden sonic gems around every twist and turn, month after month. And, there is NO sign of this overwhelming and exponentially-burgeoning movement of both producers and enthusiasts of the sound slowing down — anytime soon.
To put it simply, San Diego is evolving. And leading the forefront of this change, is very much in fact, electronic music.
However, electronic music, inherently, cannot be without its indisputably-crucial soul mate: Technology. Imperative to the evolution of electronic music is its’ formation of and its’ essential reliance on its symbiotic relationship to technological development: In all corresponding realms including sound production, visual engineering, mobilization, info-systems and communications transmission, and global-reaching commercial dissemination. Thus unfolds our imperial justification of our decision to form a reciprocal correlation between Electronic Music and Technology.
Ideologically-speaking, it would not be too far-fetched to assume the general public’s understanding of electronic music’s dependence and its inherently paralleled-growth corresponding to technological advancement. However, what is apparent to those both inside and outside the two respective fields, is the disparity between the two, separate & seemingly, inwardly and exclusively-focused groups of industry professionals – in of themselves, respectively speaking. But because electronic producers MUST become, by nature, “inter-disciplinaries of the technological sphere”: both as users and engineers in many relevant instances AND because electronic musicians are forced to constantly adapt to current tools and personally familiarize themselves with new developments as they are released, it is necessary to bring together a dual-analysis of the individuals themselves from within both the spheres Electronic Music and technological at our inaugural event.
Thus to demonstrate electronic music’s growth internationally and locally, its relevance to “the bigger picture”, and the current impact that technological development has had on the evolution of electronic music and the role that eminent technological innovation will play on the universal whole, we have thoughtfully selected prominent individuals who are considered the industry leaders, culture-formists & taste makers, master producers, technologists and journalists from each field of practice. We aim to bring them all-together, unifying them together under one, single roof, to not only discuss their thoughts and invigorate inter-group dialogue in an open forum, but to also to activate a sense of participatory communication between panelists and attendees. The conference will provide an invaluable opportunity for panelists to share their valuable insight and highly-qualified beliefs about the rapidly-developing trends and movements within the electronic music realm, with equally passionate electronic music enthusiasts/technologists who are in attendance.
SDMTCv.1 will be a chance for all attendees and conference participants to interact and exchange ideas, in a relaxing and nurturing environment advocating potential networking and future collaborations. Because the future of electronic music depends not only on its relationship with technology but also the forward-thinking, innovative, and enthusiastic individuals who will drive the evolution in a positive direction.
SDMTCv.1 Conference Schedule:
SDMTC has been organized with a series of informative panels consisting of 4-5 panelists who will discuss the topic as outlined by each of their respective panel descriptions and under the guided discussion format by designated moderators to facilitate the dialogue as needed.
DAY ONE
Check in for Attendees/Panelists: 9:00-10:00am
Commencement/Keynote: 10:00-10:45am
Panel 1: 11:00am-12:00pm
Lunch Break: 12:00pm-1:00pm
Quick Panel: 12:30pm-1:00pm
Panel 2: 1:15pm- 2:15pm
Panel 3: 2:30pm-3:30pm
Panel 4: 3:45pm-4:45pm
Panel 5: 5:00pm-6:00pm
DAY TWO
Keynote: 10:00am-10:30am
Panel 1: 10:45am-11:45am
Lunch Break: 1145am-12:45pm
Quick Panel: 12:15pm-12:45pm
Workshop with DJ MASON: 12:45pm-1:45pm
Panel 2: 2:00pm-3:00pm
Workshop 2: 3:15pm-4:15pm
Panel 3: 4:30pm-5:30pm
SURPRISE CLOSING SPEAKER: 5:30pm-6:00pm
Keynote Speaker:
Day One: Jay Warsinske – Founder & CEO; INDIEPOWER (Atlanta)
Industry innovator, visionary & leader in the new music & entertainment industry; 35+ year veteran, working with U2 – OAKENFOLD – BLACK EYED PEAS – JES – TIESTO – BT – TANGERINE DREAM – DAFT PUNK & many more over 4 decades! Regarded as a top expert and industry leader in music marketing, promotion & distribution worldwide!
His entertainment career started as a musician in the late 60s, spent years in the radio & concert promotion business in the 70s, & has been running entertainment labels & marketing firms from L.A. since 1980. Always aligning and gravitating to the creative sides & creators of the content and technology, he is known in the industry as ‘the bridge between the creative & business sides’. Dismayed by the further corporatization and non-stop consolidation in the music & entertainment industry, he rebranded his operations ‘INDIEPOWER’ and has been at the forefront of ‘the new music & entertainment’ industry that is developing, led by entrepreneurs and technology.
Warsinske is the creator of the POWERMOVES series of entertainment conferences set to hit major cities across the country next year, and has spoken at over 100 major music & entertainment conferences & conventions. INDIEPOWER is a proud sponsor of the acclaimed NEW MUSIC SEMINAR, ASCAP ‘I CREATE MUSIC’ EXPO, MIDEM INTERNATIONAL CONFERENCE in Cannes France, NEW MUSIC WEST in Vancouver, among many other vital industry events.
Day Two: Naut Humon (San Francisco)
Panel Descriptions:
Panels have been thoughtfully constructed in order to convey those discussions and topics that are the most significant, and at times, most controversial in the respective realms of electronic music and technology.
Advancement in Audio Technology
-Sound Solutions-
Pioneers and industry leaders will talk about how speaker systems have shaped the way we can communicate, and discuss their individual perceptions of the future of audio technology. Factors such as perceived influential, relevance, and/or a potential impact on the global market will be discussed pertaining to particular products that offer a unique function unmatched by its predecessors and competition, that have demonstrated innovation in the field of audio technology.
Aesthetics, Visual Stage Pros, and Light Shows
-Visual Advancements-
Past conceptions of clearly defined boundaries between artistic sectors have, and continue to fluctuate since visually compelling aesthetics have become increasingly significant in the electronic music performance. Past criticism of electronic music lacking that theatrical engagement in live performances has resulted in the birth of visual concepts: Contributing not only new solutions for expressing music visually and symbolically, but also influencing live production. Have aesthetics and visual principles in performance determined the way music will be marketed, produced, and ultimately, sold?
Evolution of Devices & Software Applications; APIs (Quick Panel)
-The Future-
We sometimes find ourselves huddling altogether under a bus stop, or shoving our way through shopping malls to get lunch, engaging in discourse, revelations, and discussions without even exchanging a word. The evolution of devices and software applications have enabled us to “talk” without “talking,” to “meet” without having to see each other, and to “create” what we cannot tangibly “touch.” Also discussed will be the ability to repackage Information & Increase Usability. With the Internet’s nature of free information, how can we collect, harness, analyze, and produce information based off this? Panelists will include those leaders who have not only maintained but revolutionized web applications that are indispensable to today’s businesses and customers.
Evolution of Media Sharing Systems; Streaming & On-Demand Content
- Sharing vs. Ownership-
We send bits and shards of playback, flashes of memory, and snippets of our daily routine to strangers we will never meet. Illegal? We think not. The world becomes more connected as we become part of this global, border-less and timeless system. As problems continue to arise from infringing copy right laws to government advocated censorship, there is an urgency for new media sharing systems that will not only benefit the economy with less risk, but also provide more options for their users. It is also important to note the “The Resurrection of Radio” — Mediated music discovery, online mixing, and content in the cloud are now easily accessible by way of independent or “pirate” broadcasts. The important question to ask is what or who has instigated the resurgence of this perceivable “dead” communication medium?
Experimental Electronic Music & Instruments
-The Creation of Future Sounds and Transmission; Controllerism-
Welcome to Digital. The industries founded on producing, duplicating, and distributing music have endured the most significant revolution since we started recording sounds on vinyl. Now the digital age is redefining the art of live performance. Music software and systems created to control it are undeniably eclipsing interest in traditional instruments. Multi-touch displays, access to rapid prototyping tools, and advanced hardware/software integration are just a few of the new developments pulling music makers down this new rabbit hole. This panel takes the red pill.
Future of Mobile Utilization, Mobile Applications & Music
-Constraints Burdening Necessity & Solutions-
Cell-phones are the future of digital music – but how we can monetize streaming? Let the trailblazers share industry insights on the necessary developments needed to be made for portable devices to stay connected, the loopholes of downloading services, and the current & perceived progress with carriers and music companies. Also another focus that will be discussed is how has the new mobile application space transformed the way you carry, play, and perform on your mobile device. You used to have to lug crates and crates of vinyl, and now you can carry it all in your palm. Participants will inform and exchange ideas about latest innovations pertaining to mobile platforms, and the perceived impact or improvement of mobilizing function-ability.
Future of Music: Generation Y
-Music is now YOUR brand-
From radio to user-generated content, to the emergence of viral videos, back to catering the niches and the consumers, the way music has combined with the entertainment industry has never been more important to our generation than it is now. For both current or recognized members of industry and those new comers currently seeking participation, this important discussion tackles the future of music, issues of exclusivity, and examines ways in which members can work to successfully be accepted as a source.
Leveraging Social Media & Online Brand Identity (30-minute Quick Panel)
-Facebook, Soundcloud, what’s next?-
Boundless and omniscient marketing strategies are available to the masses in this panel examining effective ways of distribution and creative communication. Industry leaders using social media will take you through how sites are indispensable for artists’ to market their products when used effectively, and how significant online brand identity is combined with marketing campaigns. Become an innovator after listening to tried and true methods in using social media to your advantage in today’s society.
Music Blogging & Exclusive Coverage Hunting; Monetizing Alternate Revenue Sources
-Evolution in the Public Sphere-
As bloggers become the new gatekeepers and taste makers in an accessible media environment, a participatory form of a genuine music fan and industry leaders has emerged. But how do we regulate writers or deem them as authoritative sources? How do we come up with laws to preserve quality writing and unbiased marketing schemes to prevent traditional music marketers from corrupting the game in the future? Parallels with the business environment and record industry will be scrutinized as well as a discussion on potential models of music blogging that may push boundaries further. Another issue regarding music blogging is monetizing your passion. One needs to be able to convince their market and their clients that their product is both symbolic and worthy of market value, to drive and obtain a modest profit. This will serve to ensure established platforms are able to produce content regularly and even improve upon successful ideas as the field of electronic builds and progresses forward.
Remixes, Producing & the Law
-Creative Reconstruction & Controversy-
If no song is a complete “original” – then how can the law regulate copyright issues on mash-ups, remixes and licensing? Watch top lawyers within the industry and up-and-coming DJs deliberate on how remixes and covers play an integral part in inexpensive marketing campaigns, as well as ways of gaining revenue while staying on the tightrope and remaining legal.
Taste Makers & Culture Forming
-Construction of Popular Culture & Fandom-
How have certain individuals formulated their own participatory culture and gained support via alternative means? The evolution of underground music and technology has simultaneously seen the rapidly increasing formation of subcultures. These alternative sources of fandom have resulted in the construction of public opinion for growing trends becoming more relevant on the mainstream level.
Moderators:
TBD.
Panelists:
Peter Otto – Director of Music & Technology; University of California San Diego (UCSD) (San Diego)
Peter Otto is a leading figure in the first generation of cross-over digital media technologists. He is deeply skilled in the language and aesthetics of media expression, and equally accomplished in cutting edge hardware/software design and engineering, including instrumentation and facilities design, systems and networking applications, and a wide array of media technology research and development areas.
Matt Moldover – Controllerist; Moldover Inc. (San Francisco)
If technology and music are your life, brace yourself- Moldover is about to reformat your soul. Hailed by 700,000 YouTube viewers as “The Godfather of Controllerism”, Moldover is a new breed of music icon. Combining the charisma of a rock star, the mad genius of a basement inventor, and the radical inclusiveness of the DIY internet generation, Moldover is “literally throwing away the rule book and reinventing the wheel” (Remix Magazine). Witness his balls-to-the-wall live show at a club, experience his multi-player music installations at a festival, or pick up and play the “light theramin” packaging of his debut album and understand why the next paradigm for music is a one-man-brand called Moldover.
Brenden Mulligan – SVP Strategy; Sonicbids.com (San Francisco)
Brenden Mulligan has seen the music industry from almost every angle. Throughout his career, he’s worked as a label exec, manager, agent’s assistant, promoter/talent buyer, and tour manager. In 2008, he launched ArtistData to help artists manage the overwhelming number of online resources continually appearing online and offline. Today, tens of thousands of musicians use ArtistData, which was recently acquired by Sonicbids, to simultaneously publish information to over 20 social networks and concert databases, as well as print tour documents and alert local press about upcoming gigs. Mulligan continues to innovate in the music industry and create products that help musicians take the next steps in their careers.
Eric Weiner - Founder/Blogger; The Wild Honey Pie Music Blog (New York)
Before graduating from the University of Colorado in December of 2009, Eric spent time at MTV UK in London in their Digital Media department. While in London, he started The Wild Honey Pie as a food blog, yet it quickly became a music blog with the help of his co-workers. Once returning to the States, Eric brought on 10 additional staff members, started filming live sessions, and integrated social media into the core of the blog. After relaunching in May 2010, The Wild Honey Pie became an open site, allowing readers to submit articles using a customized page on Facebook. In May, Eric also launched his own business, specializing in social media marketing with musicians.
Lee Martin – Lead Developer; Sound Cloud
Lee Martin is a serious tech and music genius that recently has developed some exceptional digital music campaigns for artists. He has worked on campaigns for artists such as Them Crooked Vultures, Jimmy Eat World, Beck, and The Foo Fighters. Lee has recently joined the SoundCloud family as a lead developer and programmer that is helping SoundCloud by developing code to make available to the SoundCloud community. He calls what he is doing “Experimental Development”. With SoundCloud, he will be listening to requests from artist, label, and manager communities and working to build open, scalable solutions to those requests.
Beth Phares – Director of Booking & Artist Relations; GIANT Clubs (Los Angeles)
Beth Phares has been working in the music industry since 2002. Working for the Recording Industry Association of America for 2 years, she gained valuable knowledge and experience working in Anti-Piracy and Government & Industry Relations. She then moved on to work with Bullitt Bookings, responsible for special events with Winter Music Conference. Since 2007, Phares has worked at GIANT promotions as the Director of Booking & Artist Relations. GIANT is responsible for many of the best shows in Southern California.
Laura Escudé- Artist (San Francisco)
Laura Escudé is a critically-acclaimed music technologist, violinist, composer, sound designer and educator. Specializing in the software program Ableton Live, Laura became one of the first Ableton Certified Trainers in 2008. In 2009 she worked with Cirque du Soleil on their production “Viva Elvis” as an Ableton programmer, toured Europe with acclaimed world music band Niyaz, was a tour consultant for Kayne West, and recorded violin on EastWest’s Quantum Leap Silk sound library with MESTO.
Vello Virkhaus - Founder; VSquaredLabs (Los Angeles)
Vello Edmund Virkhaus is a leading figure in the contemporary electronic music and multi media visual art scene. Before he was 21 years old, he formed one of the first VJ Arts companies in America, O.V.T.–short for Optique Video Tek. After years of collaboration with O.V.T., Virkhaus moved to Hollywood, California and started his own studio, called V Squared Labs in 2000. The start of V Squared Labs propelled Vello’s solo career as a VJ and Director to the next level. Through the years Vello has established an amazing reputation with V Squared Labs and has worked with artists such as Bon Jovi, Diddy, Snoop, The Police, and 50 cent. March 2005 brought the collaboration and creation of Sv2 presents: DJ Sandra Collins & Vello Virkhaus. Sv2 is a live visual music performance. Having been hailed as one of the most interesting DJ/VJ collaborations, and the most successful yet in the electronic music industry, Vello continues to break new boundaries with his fascinating artistic vision.
Iason Chronis (DJ Mason) – Artist/Producer; Great Stuff Recordings/Animal Language (Amsterdam)
Mason
burst
onto
the
dance
scene
with
their
groundbreaking
tune
Exceeder back
in
2006.
The
record
swiftly
went
from
destroying
dance
floors
to
tearing
it
up
the
World’s
charts
and
laying
the
foundations
for
more
forward
thinking
music. Behind
the
decks,
or
CDJs
at
least,
Iason,
the
DJing
face
of
Mason,
has
honed
his
craft
for
over
fourteen
years
since
falling
for
the
grooves
of
early
hip
hop
and
spinning
in
his
local
clubs.
Things
progressed
to
warming
up
for
Global
mega
star
Tiesto
at
his
gigs
around
the
World
where
Mason
also
jammed
violin
to
his
own
and
his
compatriots
sets.
The
fiddle
has
since
been
rested,
but
Mason
continues
to
rock
crowds
wherever
he
plays.
He
has
headlined
at
some
of
the
Worlds
finest
clubs
and
festivals
including
headlining
the
massively
opulent
Sensation
White
parties
around
Europe
as
well
as
appearing
with
top
billing
at
Dance
Valley
in
Holland
and
at
Creamfields
in
the
UK.
San Proper (DJ San Proper) – Artist/Producer; Rush Hour/Perlon/Ratio?/Dekmantel (Amsterdam)
San Proper has been playing his significant sound at all the major spots in Holland and Europe for years, promoting his taste of exclusive and instant House-classics with an authentic Disco-influence. He has been releasing his “Proper’s A’dam Family Series” with Amsterdam’s renowned record-label Rush Hour in 2007 which followed with a remix for Ricardo Villalobos on Perlon recordings, where he later released his hit-single ‘Keep it Raw’, which hit the number one spot in the charts of Groove-magazine for November/December 2009. Earlier this year he released his “Sex Drive Rhythm EP” (Dekmantel records) and he’s been presenting this sexy sound of lust and limbo with a solo-liveshow and also behind the decks at venues and events like Fabric (London), Panorama-bar (Berlin), Mutek (Montreal) and both last and this year’s Amsterdam Dance Event, spreading the ‘Proper’ sound of House-music.
Peter Ellegaard – Product Development; Nokia. Former SVP; Slacker Radio. Founder/President; Noet Technologies (San Diego)
Peter is a wireless veteran with 16 years experience in the wireless industry covering handset development, handset manufacturing, firmware development, data applications and Smartphone applications. The majority of his wireless career was spent at Nokia in direct or in-direct product development creating sales in excess of $18B. In recent years, Peter has contributed to wireless startup companies including DriveCam and music streaming company Slacker. Currently Peter runs development at AquaSpy and his own consulting company Noet Technologies.
Manoman – Artist/Concept Production; Manoman Management (Amsterdam)
Manoman has been one of Amsterdam’s key-figures for years, uplifting the scene with his challenging dj-sets of controversy at festivals&parties (like Loveland & Costa del Soul ). Apart from his truffle-empire, art-trade, production, concepts, artist-handling/management & photography, he has also been a characteristic contribution to the sound of Amsterdam, with a distinguished taste and an eclectic sound of mildly aggressive mixture. His Italian roots prevail with sophisticated simplicity as he sets fire to the equipment like Jimi did.
Kevin Greene- Professor: IP Music, Internet, Licensing Law; Thomas Jefferson School of Law
(San Diego)
A native New Yorker and former U.S. Marine, Professor Greene completed a judicial clerkship with Justice James H. Brickley of the Michigan Supreme Court following graduation from Yale. He then practiced in the areas of general corporate, intellectual property and entertainment law in New York at Cravath, Swaine & Moore and at Frankfurt, Garbus, Klein & Selz, where he represented clients such as Time-Warner/HBO, film director Spike Lee, and the rap group Public Enemy. Professor Greene has published articles in the Harvard Journal of Law and Public Policy, Rutgers Law Journal and Hastings Communication and Entertainment Law Journal examining the film and music industries and intellectual property law. He has been a featured speaker on motion picture, music and intellectual property issues for the Practicing Law Institute’s seminar titled “Counseling Clients in the Entertainment Industry,” the Black Entertainment and Sports Lawyers Association, and the ABA’s Section on Intellectual Property Law. Professor Greene recently was selected by peers in the San Diego Intellectual Property (IP) Bar as one of the Top Ten Intellectual Property Attorneys in San Diego, and has developed a national reputation as an IP scholar.
Christian Kjeldson – Sound Designer; Rockstar Games (San Diego)
Christian Kjeldsen works full time as a Sound Designer for Rockstar Games based in San Diego and has worked on a variety of games including Midnight Club Los Angeles, Grand Theft Auto Episodes 1 and 2, and most recently Red Dead Redemption. In addition to game audio, Christian has also done sound design for Native Instruments and most recently on Camel Audio’s Alchemy factory and various expansion banks. Christian received his Bachelors Degree in Music Synthesis from Berklee College of Music in 2002.
Justin Woodward – Creative Director/CEO; Interabang Entertainment
Justin Woodward is the Creative Director and CEO of Interabang Entertainment; a team of experienced and talented developers that came together with the passion to produce games with original content and creative gameplay.
He began his journey into game development after earning a degree in game art and design and working contract development positions with game companies while starting his first small business. After gaining experience from his first company he decided to create a network of developers and get a masters in game production and business management. Interabang was formed in 2009, developed and released Shinobi Ninja Attacks(SNA). SNA is a game for Shinobi Ninja, a popular indie band in Brooklyn that fused classic gameplay with the music from an indie band used as an intuitive marketing tool for the artists. His focus is on growing Interabang while developing Intuitive ideas that are marketable and suitable for digital distribution and helping the community to evolve.
John Brian Kirby – Artist/Producer; Nonagon.net (San Francisco)
Embracing a variety of musical styles, John Brian Kirby aka Nonagon’s sound is evocative, emotive, and cinematic without pretension. Employing a carefully developed combination of hand-built and off-the-shelf hardware and software, his live performances focus on real-time improvisation and manipulation of both the structure and content of his original material, mixing, mashing and reinterpreting sonic elements large and small to create unique musical landscapes entirely in the moment.
Simon Amarashingham- Sound Designer/Co-Founder; dSonic
Simon Amarasingham is the co-founder of dSonic, a company that has been providing sound effects, music and voice-overs to the video game industry for 10 years, and has credits on over 100 titles including many major hit games such as Bioshock, Brutal Legend, and Oblivion. Prior to forming dSonic, Simon composed music for a wide range of media, including film, corporate events and advertising. Simon was drawn to the game industry due to it’s unique combination of technology and creativity. Through dSonic, Simon continues to push the techno-creative envelope with projects that drive toward real-time interactivity with music and sound.
Tony Lutz - Director of Product Management; FLO TV & Qualcomm MediaFLO Technologies
(San Diego)
As director of product management for FLO TV and Qualcomm MediaFLO Technologies, Tony Lutz oversees product development and advanced technologies. With over twenty years of industry related experience, Tony has expertise in structuring and negotiating business partnerships with wireless carriers, OEMs, and software vendors – playing a pivotal role in structuring a $9 million joint development agreement with a major consumer electronics OEM to produce the world’s first broadcast media player.
Most recently, Tony served as director of product marketing at NextWave Wireless, where he drove product definition and go-to-market strategies for WiMAX devices. Prior to his work at NextWave, Tony was director of technology marketing for Nokia’s CDMA business unit where he led a global team responsible for developing strategy and roadmaps for all mobile applications in Nokia’s CDMA phones. His background spans a range of mobile technologies
including messaging, mobile TV, LBS, BREW, Java, FOTA, music, DRM and browsing.
Danny Zook – Founder/CEO; Alien Records & Alien Music Services (Atlanta)
For the last fifteen years, Danny Zook has owned and operated Alien Records/Alien Music Services. Having started out as an independent record label for the Atlanta and Nashville area, Alien is now a one stop shop for music supervision, music licensing, management, and administration. Danny brokers deals for a wide variety of artists, writers, and producers of every genre on a non-exclusive basis. His work includes music licensing and song placement in films such as Drumline, Sex and the City 1 and 2, and Kung Fu Panda. He has also licensed and cleared music for major music award shows such as the MTV Music Awards and the Grammys. Most recently Danny was the music supervisor for the music television show, Lay It Down, set to be released this fall on Fuse Networks.
As one of the leading sample clearance companies in the industry today, Alien Music clears music samples for some of the top recording artists of the world. Clients have included Warner Bros, Universal Records, Atlantic Interscope and Koch. Having learned much about clearance sampling through experience within the music industry, Danny believes it is an area of experience where one can truly learn something new everyday.
Currently Danny handles all aspects of Cee Lo Green’s publishing and production companies and has most recently added Chad Hugo of the Neptunes as one of his clients for song placement and catalog management.
Michael Hoisington – Attorney; Higgs; Fletcher & Mac LLP (San Diego)
Michael Hoisington has experience and expertise in the areas of trademark and copyright prosecution and protection, e-commerce and entertainment law. He is experienced in effective procedures for protecting trademarks and copyrights, including prosecution of federal trademark and copyright applications, and advises clients in those areas. Mr. Hoisington works closely with musicians and entertainment industry professionals, advising them regarding intellectual property and related legal issues.
Freddie Freshone – DJ; Co-Founder; Sleeping Giant Music (San Diego)
Fresh One is easily one of San Diego’s most recognized and sought after DJs. As one of the founding members of Sleeping Giant Music (SGM), music is Fresh One’s passion and full-time profession. He has alliances with L-R-G (urban clothing) and DJHere (event production/promotion), both respected leaders in their industries. He’s been in the game for nearly a decade and has built a solid reputation for an amazing work ethic and originality. In addition, his original beats and remixes have been used by countless others and his skills behind the decks are impressive.
Xavier Ramiez – CEO; Social Soundsystem. New Media Community Manager; SilverBackMusic.net.
(Los Angeles)
Since 2008, Xavier Ramirez began to simplify his life and focus on the two things that were always there for him: music and computers. He channeled all his energies into social media, technology, and music, which eventually developed into SocialSoundSystem, LLC. Today he is now working with artist management companies, record labels, and several independent nationally/internationally touring acts. Over the past 2 years he has been actively engaged in new media, online marketing, community management, business development, and tech networking.
Kristin Moran – Associate Professor, Communication Studies; The University of San Diego (San Diego)
Kristin C. Moran, Ph.D., joined the Communication Studies department in 1999 as a visiting assistant professor and became a permanent faculty member in 2001. Moran offers courses on a wide range of mass media related issues such as Children and Media and International Media. Her research focuses on Spanish-language media in the United States, Mexico and Spain with special attention to the global expansion of children’s television networks. She serves as the university’s representative to the Binational Association of Schools of Communication (BINACOM), an organization devoted to cross border interaction and demystifying stereotypes through ethical communication.
Peter Nyboer - Founder; Livid Instruments
When he ‘s not re-imagining music, he’s obsessing about software architecture, user interaction, and new video effects. A programmer, video artist, and musician, Peter’s experience lies in creating real-time interactive software for audio and video manipulation, independently producing a number of commercial programs. He’s worked with a variety of artists to realize their visions like Naut Humon, Thomas Dolby, and Didiweed, and currently works on audio and video software for Livid Instruments.
Tasso Okinawa – VJ/ Founder – Okinawa 69 Audiovisual; Visuals at Coachella Festival (Berlin)
Tasso Okinawa has been a resident VJ for various clubs and festivals in Germany such as the Loveparade. In the states he has appeared at festivals such as . Okinawa 69 Audiovisual resistance hails from Cologne, their exact area of activity remains as mysterious as the name. You can never be entirely sure what Okinawa 69 is up to at the moment, but there is one thing you can be sure of – they will cross your path regularly in one way or another,- be it in a dark club, in a gallery or in some other unexpected venue.
Tiago Gomez – DJ; Deth Hertz (San Diego)
Tiago Gomez is one half of the infamous DJ duo, Deth Hertz. Deth Hertz are resident DJs of the electronic music hub of San Diego, Voyeur nightclub. Opening for some of the biggest names in the industry, they have gone from being a great opening act to being the reason to head down to Voyeur on any given weekend. With their mind reversing bangers, they have continued to keep San Diegans dancing.
Blas Yaselli - Founder/CEO; TheMusicNinja.com (Orlando)
Blas Yaselli admits that he was a late bloomer when it came to discovering music, not discovering a lot of new songs until college. However, in terms of sharing music, he has bloomed very quickly. He created the blog TheMusicNinja.com in March of 2009, and it has quickly become one of the most high-trafficked and popular music blogs on HypeM.com and has gained an enormous following via Twitter and Facebook. It primarily focuses on independent music from all genres and tries to stay away from mainstream music. There are a lot of great songs being created everyday that most people never get the chance to listen to; and The Music Ninja is actively working to try to change that — one track at a time.
Esteban Del Río – Assistant Professor, Communication Studies; The University of San Diego (San Diego)
Esteban del Río is an Assistant Professor in the Department of Communication at the University of San Diego. He earned his Ph.D. at the University of Massachusetts Amherst. His research examines unity and difference in U.S. national and transnational contexts. His current work investigates the possibility of Latina/o coherence, with specific interest in the politics of positive representation for historically marginalized groups in general market media. He is also co-author of a two-part audience study on satire. His research interests also include consumer culture, journalism criticism, audiences, dissent, and DIY culture.
Kord Taylor – Looptastic: Business Development at Syntropique (Seattle)
Kord Taylor has been a consultant for Syntropique since 2002. Syntropique is a marketing, media, sales and services company. It has provided consultation and/or content to companies within music, pro audio, software, advertising, computer and mobile industries. Taylor currently handles business development and marketing functions for Sound Trends, an innovative mobile music start-up in Seattle. Their Looptastic HD product for iPad has recently been a top 10 seller on the Apple App Store within the Music category.
Taylor Doms – Founder/CEO; TheMixster.com (San Diego)
Taylor Doms is a San Diego-based journalist who over the years quickly grew tired of the overwhelming amount of over-saturated market-driven content and mediocre journalistic conduct in the local press, and personally sought to instigate change in the typical individual’s social lifestyle and to give recognition to constantly-over-looked, yet hard-working, and forward-thinking locals — that was long-overdue. Doms started her nightlife and culture website TheMixster.com in February 2010 — dedicated to “those who simply dread routine” and too, were tired of the usual business agendas associated with the local nightlife scene. The site focuses HEAVILY on electronic music, as well as local nightlife, dining, fashion, and culture, featuring locals and covering breaking news on the international level as well. Her endeavors have been recognized on both the local and national scale, from The Washington Post, 944 Magazine, and to the San Diego Union Tribune. Doms also works in collaboration with successful national music blog, TheMusicNinja.com, covering new electronic music releases and interviewing world-renowned names such as Wolfgang Gartner, Armin van Buuren, Chromeo, Rusko, Boys Noize and The Glitch Mob, just to name a few.
As SDMTC’s Music Director, Doms has also played a significant role in the organization of the first ever San Diego Electronic Music and Technology Conference. TheMixster.com is honored and proud to be an active partner in this outstanding process and this truly special event.
Additional Panelists:
Sid Zuber – CEO; Creative Marketing Agency
Max Harvey – Cue Play DJ; Capsulated Software (United Kingdom)
*New Panelists and Bios are being updated TWICE daily!!!! Please check back often for breaking news and the latest additions to our panels!
SDMTC Official Daylife Parties – Float at The Hard Rock Hotel
For those looking to sneak away for a break from the confined rooms of the conference for a nice bit of sunshine, good times, and possibly a delicious cocktail, just steps from the Conference area we have set up a rooftop lounge, seeking to cater to all your senses.
Local upbeat sounds spun by San Diego’s finest, a chicy set-up surrounding the lux Hard Rock pool to satisfy all your lounging needs, and offerings of delicious light bites and sweet sips paired with top-notch service, SDMTC daylife parties make the best hideaways for those who seek a momentary escape.
Day One: TheMixster.com DJ Showcase
Featuring a carefully selected round-up of San Diego’s freshest sounds and bright & shiny stars behind the eclectic array of beats. TheMixster.com presents an afternoon of sultry, grooveworthy vibes, set to the sunny tune of the local lifestyle.
Day Two: Sleeping Giant Showcase
After Party Night One: LoungeSD w/DJ Mason (Invite-Only)
LoungeSD
655 G Street, Suite H
San Diego, CA 92101
6pm-12am
This private networking event will be open only to VIP Conference pass holders, Conference panelists and participants, official media sponsors, and individuals who buy tickets to the event in advance.
Noteworthy perks at the event include a thoughtfully-stocked hosted bar, provided in kind by our sponsors, for all attendees to this exclusive event, for the entire duration of the event. In addition to this, later in the evening guests will receive a once-in-lifetime, and extremely intimate DJ set by world-renowned name MASON, who’s track Exceeder continues to be one of the most progressive and widely-recognized tracks in the House electronic music genre. Alongside DJ MASON will be DJ San Proper, Manoman, and other special guests by Sonicbids.
With a capacity at a maximum of just 100 attendees, this event will be the highlight of the social after-party events held during the Conference. Our private event at LoungeSD will be an enormously valuable opportunity for all VIP attendees alike to network and converse in a relaxing, sociable environment. The aim of this event is to help nurture future collaborations and partnerships between the most prestigious and experienced electronic music and technology professionals, with the young and aspiring hopefuls who will also be in attendance. It is our goal to provoke dialogue among the diverse parties of forward-thinking individuals, in hopes that many positive outcomes and beneficial collaborations will be created simply from interacting with one another. We’d delighted to see some of these successful partnerships at or perhaps, even participating in SDMTCv.2 next year!!
After Party Night Two: TBA
Details for our Closing Party will be announced closer to the dates of the Conference.
Follow SDMTC on Twitter and Join us on our SDMTC Fan Page on Facebook for exclusive announcements, insider only discounts, and more!!!!
TO PURCHASE Tickets to the Conference please visit our site here or at www.sdmtc-themixster.eventbrite.com.
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